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San Fernando Pampanga City Mayor Edwin Santiago and ISA Executive Director Chris Zaens discuss initiatives proposed by tourism experts toward the city’s new goal of becoming a preferred tourism destination in Asia by 2022.
After being recognized internationally in 2010 as part of the Palladium Group’s Hall of Fame for Executing Strategy, the City of San Fernando Pampanga participated in a number of best-practice sharing activities involving other local governments and national government agencies. Seeking to continue its progress, the city government has recently reviewed its development plans in light of current realities and decided on working toward becoming “a preferred tourism destination in Asia by 2022”.
Under the leadership of Mayor Edwin Santiago, San Fernando hopes to strengthen investment promotion of tourism zones by giving more prominence to Kapampangan culture. The city government plans to achieve this by conceptualizing better tourism packages and reviving its heritage district, while at the same time “building a livable, ecologically-balanced and economically-viable city through effective and socially inclusive governance” that will enhance local quality of life.
For more information on San Fernando Pampanga’s transformation journey click here.
To contact the writer of this story, send an email to MJ Castro at [email protected].
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