The Provincial Government of La Union’s commitment towards transformative governance is to bring real change through good governance and revolutionizing public service delivery. Their promise is manifested in their strategy to be The Heart of Agritourism in Northern Luzon by 2025.

The main thrust of the province’s strategy is to focus on destination development through tourism circuits centered on community-based agritourism sites – in contrast to the conventional site development approach. The principle behind tourism circuits is to systematically connect all the different tourism and tourism-related attractions and services in a particular area with a major tourist site acting as a centerpiece for the circuit. The Province’s strategy is based on the advantages and opportunities present in their agriculture and tourism sectors. Accordingly in the next nine years, from 2017 to 2025, the Province is committed to developing five tourism circuits showcasing the different products, culture, and natural beauty of La Union. “The provincial government is committed to grow the agri-tourism economy, to enhance visitor experiences, and to strive for sustainability and good governance,” Provincial Governor Francisco Emmanuel “Pacoy” Ortega III shared during their second public revalida for ISA’s Performance Governance System (PGS) last June 21.

Ultimately, the Province of La Union aims to realize its vision by positioning itself as the preferred agritourism destination in Northern Luzon. Through their strategy and commitment towards transformative governance, the Province hopes to improve their competitiveness to uplift the people of La Union’s quality of life.